For the listeners of Earn Your Happy with Lori Harder. Here it is, as promised.

This is how you take one concept and turn it into 20+ content ideas, put it into Claude or ChatGPT and get it to repurpose your one idea.

One belief can carry a month of content if you're willing to turn it over and look at it from a different side each time.

Duplicate this page (top right) so the checkboxes can be used.

My concept

Write the one belief/idea/story you're working with here.

The 20 ways

• [ ] The hot take. The one line people will argue with in the comments. (talking head or text)
• [ ] The tutorial carousel. Teach it as steps she can screenshot and use. (carousel)
• [ ] The origin story. How you learned this, ideally the hard way. (story or talking head)
• [ ] The client proof. Someone who lived it. Before, the shift, after. (carousel or talking head)
• [ ] The listicle. "5 signs," "7 things," "3 ways," all pointing back to the concept. (carousel or reel)
• [ ] The myth bust. The popular advice your concept quietly proves wrong. (talking head)
• [ ] The B-roll and long caption. A quiet clip of your life, the concept carried in the words underneath. (reel)
• [ ] The confession. What you used to get wrong about this. (talking head or story)
• [ ] The mirror. Name the exact moment she feels this, so she goes "that's me." (reel)
• [ ] The receipt. One real number or result that proves it. (talking head or B-roll)
• [ ] The question. Ask the one question your concept answers, then leave her in it. (story or poll)
• [ ] The opposite. "Everyone does X, I do the reverse." (talking head)
• [ ] Behind the scenes. Catch yourself living the concept in real time. (story or B-roll)